Happy Culture

Our Story

a great passion with a grand vision

Inspiring and Uplifting
For the Greater Good

Happiness Begins Within

Our Passion

Gut Goodness

All our products are designed with optimal gut health at heart.


Making healthy delicious too, with passionately and carefully crafted products.


High standards are held when it comes to our ingredient, processes and ethos


We are dedicated to the continuous optimisation and innovation of our offerings, integrating quality, diversity and sustainability.



A successful business is a not possible without the force of an amazing team. Thank you to each one of the Happy Culture members for the role they play in making the magic happen ✨

Our Home

Our production home is located in the heart of the beautiful Cape Winelands. With mountains surrounding us, fresh air in abundance and access to a delicious mineral-rich spring, this home offers a truly happy environment for crafting our products.

Our Journey

  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023

The Birth

Founders Mark and Manon paint the vision, while mastering the art of kombucha from their kitchen counter. Investment partners climb on board, enabling to realise the vision.  In September, Happy Culture Kombucha officially launches onto market, starting with Wellness Warehouse and independent stores around Cape Town.


After a mighty good first season on market, we commit to scaling things up and set up our very own production facility in Simondium, Cape Winelands. We launch with Food Lovers Market and begin to spread our wings in other parts of the country.


We expand our production facility further and get FSA certified. We set up solid systems and structures to enable scale and long term growth, while further improving product quality. We get listed with the Pick n Pay ESD program and launch in 200+ stores nationwide. Our team grows to 10 employees.


The pandemic hits us from all angles. We spent the year fighting keep afloat, while rebuilding our systems, structures and strategy to adapt to the emerging environments. We also launch a water kefir range, and our online store.


As the dust begin to settle, and the world calls for new, healthier beginnings, we forge new retail partnerships with Shoprite Checkers and Dis-Chem. We continue to invest in optimising our business, and its offerings, including a switch to 0g sugar across all products and a canned kombucha range.


We are delighted to see our kombucha and water kefir take off successfully across all channels. We launch with Clicks nationally, and continue to invest in improving our brand’s value offering by working on new product development.


The Happy Culture product family grows ! We launch two new exciting product ranges : Happy Culture Biome Bars and ALKMY sparkling tea, expanding on our mission to make healthy products more accessible and exciting in SA. We also have an official start to our export journey with a successful launch in Mauritius.
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023