Modern life has left many running on empty—sluggish, foggy, full of untapped potential. We’re here to change that. Our mission? To help you feel your best—so you can live fully, shine brightly and, one day, look back with a smile, knowing you truly embraced the journey. And, when your light sparks, it inspires the same in others. Like golden ripples, our energy spreads, illuminating the path to a more vibrant world for all.
Cultivating a conscious, loving relationship with your body is key for optimal well-being. When you choose to care for your body, you invite more vitality into your everyday life, while also investing in your health longevity. And, when you feel good—you do good, with more energy to share, create, and thrive. Happy Culture is here to support your journey, expanding the quality of your health and life, one delightful, gut-loving treat at a time.
We are wildly passionate about the intricate relationship between nourishment, health and quality of life.
We are committed to offering high quality products that care for both body and taste buds.
We uphold the highest standards in our ingredients, processes, and ethos, ensuring quality and integrity.
We are dedicated to the continuous optimisation and innovation of our offerings, integrating quality, diversity and sustainability.
Happy Culture was born in Cape Town in 2017, when we blended our passions for craft, health, and happiness, and began brewing kombucha on our kitchen counter. Though a lot has changed since these humble beginnings, the same passion, and ‘happy cultures’, continue to live at the heart of the brand today.
Happy Culture is here to join you in the celebration of life and infuse your life with more joy, vitality and beauty.
Thank you for joining our ever-expanding community. We are so excited to have you aboard, and honoured to share the wonders of good health with you.
-Manon, Founder
A little spotlight at the faces co-creating behind the scenes ✨ We are forever thankful to our team which continues to feel more like family with each passing day.
The Happy Culture production home is located in the heart of the beautiful Cape Winelands. With mountains surrounding us, fresh air in abundance and a source of mineral-rich spring water, our home offers a truly rich environment for crafting our products.
Founders paint the vision, while mastering the art of kombucha from their kitchen counter. Investment partners climb on board. In September, Happy Culture Kombucha officially launches onto market, starting with Wellness Warehouse and independent stores around Cape Town.
After a mighty good first season on market, we commit to scaling things up and set up our very own production facility in Simondium, Cape Winelands. We launch with Food Lovers Market and begin to spread our wings in other parts of the country.
We expand our production facility further and get FSA certified. We set up solid systems and structures to enable scale and long term growth, while further improving product quality. We get listed with the Pick n Pay ESD program and launch in 200+ stores nationwide. Our team grows to 10 employees.
The pandemic hits us from all angles. We spent the year fighting keep afloat, while rebuilding our systems, structures and strategy to adapt to the emerging environments. We also launch a water kefir range, and our online store.
We are delighted to see our kombucha and water kefir take off successfully across all channels. We launch with Clicks nationally, and continue to invest in improving our brand’s value offering by working on new product development.
The Happy Culture product family grows ! We launch two new exciting product ranges : Happy Culture Biome Bars and ALKMY sparkling tea, expanding on our mission to make healthy products more accessible and exciting in SA. We also have an official start to our export journey with a successful launch in Mauritius.
