Happy Culture


Happy Culture acknowledges the importance of cultivating a conscious and caring ethos at the heart of our business. 

We are committed to continuously evolve our business towards improved environmental and social sustainability, with the intention of serving as a channel towards a happier and more balanced world.


We deeply value the importance of caring for the planet’s wellbeing as part of our mission to elevate wellbeing for all life on Earth. Though we acknowledge that a product-based business of our nature, within current constraints, is inevitably bound to carry an environmental footprint, it is our aim to minimise its weight, and play our part in driving the necessary evolutions  towards reducing it further with time.

Priority focus points are to reduce our carbon emissions wherever possible, minimising wastage in our production and operational processes, becoming a channel for environmental awareness, and playing our part in driving the recycling revolution in South Africa.

Once we are in a position to do so, we look forward to donating a portion of profits to organisations devoted to environmental sustainability solutions, while continuing to implement solutions within our existing business model, as possibilities to do so become available. 

Social Contributions

Elevating collective happiness in South Africa is our #1 mission. There are many ways in which Happy Culture wishes to be of service in this way, including through the direct elevation of individual wellbeing, and the butterfly effect which that has on collective wellbeing, as well as through contributions towards, and collaborations with, organisations dedicated to community upliftment.


It is our wish to play our part in bringing more joy and balance in the country by supporting organisations which are dedicated to elevating human wellbeing, especially in underprivileged communities. As soon as we are in a position to do so, we will begin to share a % of profits to such organisations (if you have any suggestions, we would love to receive them !).

For now, we are contributing in our small way by regularly sponsoring stock for community upliftment events – if you would like to collaborate with us in this way, don’t hesitate to send us an email.

As the ground beneath our feet solidifies, and our branches able to spread wider, we look forward to sharing the fruits of our success with a greater portion of the community, and for Happy Culture to serve as a vehicle for greater happiness in South Africa. Watch this space for more updates on our progress in this space as time. 

Recycling Revolution

In order to spread the Happy Culture goodness far and wide, packaging is both a wonderful tool and an unfortunate necessity. It is therefore important that we align ourselves with the best possible solutions, in line with our ethos and vision. After thorough research and consideration, aluminium cans and PET bottles were chosen the best suited available options. 

Both of these packaging types have significantly lower carbon footprints than glass, and both are widely recycled in South Africa. As the recycling culture and infrastructures evolve in the country, the environmental impact of these materials becomes increasingly more sustainable. 

Why PET ?

When assessing the environmental impact of packaging, it is key to understand the impact across the product’s entire life cycle, from production to disposal. PET uses significantly less energy across its life cycle than other beverage packaging alternatives, which reduces a variety of environmental impacts. PET is also inexpensive, lightweight, resealable, shatter-resistant and highly recyclable.
  • Carbon Footprint
  • Pricing
  • Safety
  • Recyclable
  • Value
  • Bottle To Bottle

Carbon Footprint

Due to its lightweight and lower raw material use, PET uses less energy to produce, transport and recycle and therefore has a significantly lower carbon footprint than heavier alternatives. This makes PET more environmentally sustainable from a climate change and energy consumption perspective.


PET packaging costs less- this means we can make our products more accessible to you and a greater portion of the population.


PET is shatterproof, which means our products can be safely enjoyed by children. PET is BPA free and contains no harmful chemicals.


PET bottles are recyclable. Once recycled, recycled PET (rPET) can be used as a raw material for a range of new products and continues to live on in the recycling chain, therefore being a part of a circular economy, minimising input resources and waste and staying out of landfills.


In South Africa, rPET is a sought after raw material for the production of new products, such as fibre used for clothing and bags, filling for duvets and pillows, home textiles, automotive parts (carpets, sound insulation, boot linings, seat covers), industrial end-use items, and of course, new PET packaging.

Bottle to Bottle

With advancements in PET recycling technologies, we are beginning to “close the loop” on PET packaging. With this bottle2bottle movement, rPET can be used repeatedly in new bottles, offering exciting prospects for a sustainable circular economy.
Carbon Footprint
Bottle To Bottle
  • Carbon Footprint
  • Pricing
  • Safety
  • Recyclable
  • Value
  • Bottle To Bottle

The Plastic Polution Problem

One cannot talk about PET without acknowledging the major plastic pollution problem which currently exists in the world. Plastic pollution refers to the accumulation of plastic objects and particles in the Earth’s environment, causing major harm to wildlife, natural habitats, and humans. It is important to understand the big picture around this topic in order to be able to work together in stopping plastic pollution.

Plastics have positively shaped the world in many ways, such as by providing health, safety, sustainability and convenience benefits. However, the rapid growth in population and shifting consumer lifestyles has drastically increased the world’s plastic consumption in recent decades – and infrastructure development has not kept pace. The result is a dramatic increase in poorly managed plastic waste and therefore, pollution.

Plastics have an important place in our world — but not in our environment. The focus should therefore not so much be around eliminating plastics all together (at least until such a time we have an adequate substitute), but more in ensuring that our plastic waste is kept away from our natural environment and used as part of a sustainable circular economy.

What we are doing



Designed with a circular economy in mind, our bottles are compatible with the recycling infrastructures in South Africa

Driving Awareness


We use our platform to drive recycling awareness and offer support

Coming Soon


As soon as it is possible, we will start introducing rPET into our bottles to get closer to 'closing the loop' on our packaging.

Committed Member PETCO


In line with EPR regulations, we make government contributions based on packaging sold each month to contribute to sustainability solutions

What you can do



spread awareness




conscious consumer


How To Recycle

South African municipalities and a bunch of private initiatives are making it increasingly easier for individuals and businesses to recycle, with the establishment of various kerb collection, and drop-off centres.

Many regions now have free curb side collections and even gift free recycling bags with each collection.

All you need to do is make sure to have a system to separate you recyclables from your non-recyclables at home, find the most suitable collection/drop-off service to you, and voila !

1) Separate your recycling at home / at the office. All recyclables (Plastic, Glass, Metals, Paper) to go together in transparent bag and other waste in black bag. Find more info on what items you can recycle here.

2) Inform yourself of what collection services are available in your area and find the most suitable option for you. Hopefully your area offers a free service but if not, there are plenty options available (see below for more info)!

Thank you for choosing to join the recycling revolution tribe, and contributing to a happier future for our planet.

Collection and drop off services

Think Twice

The City of Cape Town’s FREE door-to-door recycling collection programme.


The City of Johannesburg’s FREE door-to-door recycling collection programme.

Private Collection

If free collection services are not available in your area, you can sign up to one of the many private collection services available, at affordable rates.

Drop-Off Centres

If you prefer to drop off your recycling yourself, there are tons of depot centres around the country. Zoom in to map below to find closest sites to you.

Proud PETCO Partner

PETCO represents the South African PET plastic industry. Along with its members, PETCO is passionately devoted to driving PET recycling, and minimising plastic pollution in South Africa.